Hosting A Cornhole League Or Cornhole Tournament

Posted by CornholeMarketing on Sun, Mar 10, 2013 @ 7:09 PM

US Marines Cornhole Board

Why would you host a cornhole league or cornhole tournament at your bar?

Ever see the 80’s sitcom Cheers?  For those who couldn’t afford electricity or weren’t born yet I’ll bless you with a recap.  The show revolved around the quirky antics of a lovable gang of social-misfit-regulars at a local watering hole named Cheers.  Located in downtown Boston the show is anchored by Sam Malone, a former baseball pitcher and a recovering alcoholic.  Sam is surrounded by zany bartenders, an egotistical psychologist, a neurotic sociology student and a host of regulars.  Viewers connected emotionally and supported the show for years and set some viewership records. 

How does this apply to hosting a cornhole league at your bar?  Hold tight it’s coming.

I consider myself a sitcom expert having started watching early and often, from Gilligan Island and Brady Bunch reruns to Seinfeld and 30 Rock.  Some are innovative but some just stick to what works.  Cheers stuck to what worked.   That tried-and-true, laugh-track-driven arc.  But why did it work?

The shows creators built the thing we are all looking for in life: community.  Everyone who tuned into an episode wanted to be a regular (and kind of thought they were) at Cheers.

Community is a huge driver for why people socialize, participate and engage with one another.  Just having booze and a great location will pay the bills.  But creating that interactive dynamic, the stickiness that makes people feel connected to a place, is what makes a bar last for generations.

We, at CornholeAce, have found that bars have been able to create or improve their community by hosting games for bars at their establishments.  And Cornhole Tournaments or Cornhole Leagues is a low-cost way to do just that. 

Why?  For many reasons.  People are willing to socialize around cornhole in a way that other events just don’t allow.  For example:

●      The perception of a low barrier to entry.  Who can’t throw a cornhole bag?  Unless you don’t have arms you have no excuse.

●      It’s fun to watch.  Even if you aren’t playing you can participate by watching.  It’s always fun to watch someone drain a shot.  And it’s always fun to watch someone completely miss the board.

●      Cornhole bags don’t hurt.  Darts do.

●      Cornhole tournaments are increasing in popularity. 

●      Cornhole leagues can last all year.  During nice weather it can be played outdoors attracting passing drivers.  During inclement weather it can easily be brought indoors.

●      Cornhole tournaments are a great fundraiser.  Getting the media to cover a cornhole fundraising event brings positive exposure to your establishment.

 

If you are interested in how to build an engaged community you can read this blog post.

 

 

Tags: cornhole league, cornhole tournament, cornhole leagues, cornhole tournaments, cornhole fundraiser